Consummation Series

These ten works were commissioned by Diesel for the launch of a new line of limited edition jeans during London Fashion Week Fall 2004. They center on themes of consumption, from capitalism to fashion to identity.

Each work was displayed on a lightbox that contained the jeans. The diagrams were printed on silver reflective paper.

FLORENCE ANNOUNCE DIESEL COMMISSION

Art Company Florence Announce Major Commission for Artist Therese Stowell

Florence - the young, fresh new art company - is proud to announce that one of their main artists Therese Stowell, will undertake a major commission for Diesel Denim Gallery at London’s Fashion Week.

Diesel Denim Gallery is a new brand from the popular fashion label, and will be found within in the UK exclusively at Harvey Nichols and Selfridges. Diesel chose Therese Stowell from a selection of talented young artists, believing that the politically and socially aware thought processes represented in her work through a unique blend of graphics, photography and text, best represent Diesel Denim Gallery’s ethos and one-off style.

Diesel has commissioned ten new works from Stowell, which will be presented on 8 ft. lightboxes. The works center on themes of consumption, from capitalism to fashion to identity. As Stowell says, “I am very excited to situate work on these themes in the midst of an event which embodies the themes. This kind of self-referentiality and humour is sympathetic with Diesel’s philosophy.”

Each lightbox will contain a pair of limited edition Diesel Denim Jeans with hand stitched detailing. The lightboxes will form a corridor of futuristic blue light at the exhibition, to be held at The Henry Moore Gallery in the Royal College of Art. Stowell’s existing oeuvre will be displayed on the walls of the gallery.

There is only one exclusive opportunity to see these provocative works, at the opening party on 23rd September. With limited, invite only places available it is already one of the most eagerly anticipated events of London Fashion Week, sure to attract some of the biggest names from the art and fashion world, including a rare appearance by the founder and owner of Diesel himself, Renzo Rosso.

“My work involves constructing systems of meaning through the presentation of text, often using the information presentation tools of science and business,” comments artist, Therese Stowell.” These systems frequently take the form of arrowed diagrams which connect words or sentences to create networks of explanation.” As Tank magazine designated her, Stowell is a cultural cartographer of our times.

‘We are really excited for Therese to be chosen to work with Diesel on this project. We love seeing our artist’s elevated to new levels, and as this will be Diesel’s biggest and most exclusive event this year. I don’t think we could have lifted her any higher! Therese’s work is perfect for a forward thinking brand like Diesel, her art looks at the world open mindedly with a totally tongue-in-cheek attitude, which fit’s perfectly with their ethos’ Carrie Neely, co-director and co-founder of Florence Fine Art.